An electronic press kit — or EPK — is a digital solution for showcasing the services or products of a business or individual.
Put Your Best Foot Forward. What is a press kit?
Press kits usually contain music, informational material, pictures and contact information for the band, so that you are competitive with other bands seeking the same attention. Promoters, talent buyers, and booking agents often review dozens, if not hundreds, of new Artists every day. They also include great music, video, and bio text that convey a sense of the artist. A&R Tips: The Art Of The Press Kit Tweet BY: Jonathan Ostrow | 34 Comments | Print Article If every artist, band or group represents it’s own brand, and must be sold as such to the public and to the music industry, then every brand needs to be packaged in a way that will effectively showcase it’s strengths and marketability. A press kit template is a part of your business website that contains information and resources meant for publishers and reporters. With the Electronic Press Kit (EPK), you can make sure that your first impression is a lasting one. Here are a few stunning electronic press kit examples that hit the mark in all areas. This article will tell you how to make a professional-looking band/artist press kit.
Most of the best press kit examples make it very simple for the public to instantly learn about your products or brand while allowing them to readily access materials and photos to use.
Whether you’re drumming up business for your band or trying to win new clients for your company, Adobe Spark Page lets you create an electronic press kit that will set you or your organization apart from the competition. Their designs showcase a clear layout with columns or sections.