After all, life is too short for ordinary ice cream: Be Magnifique. It will be the most pleasurable store yet and for the first time debut an experiential Play Room. Our Ice Cream Flavors. Take a bite into a variety of flavors and textures. Magnum is opening its doors to a haven of chocolate and ice cream indulgence, with the launch of its annual Magnum Pleasure Store pop up on London’s Regent Street. From the classics, to the doubles, from our newest non-dairy, to our decadent tubs, we use only the world's finest ingredients resulting in premium quality ice cream… Join us now For further information, please refer to our Privacy Notice . Sign up and be the first to know about exciting offers, product updates and more from Magnum and other Unilever brands.