That said, Apple’s new MacBook Pros, perhaps justifiably, are a tad more expensive than their predecessors. You just have to expect a brand tax as the price of doing business with Apple. If people didn't buy the products at that price Apple would have to drop the price to sell them. ... Apple was so obsessed with making something that … That doesn't mean the upcoming display will be twice as bright. The extremely powerful and expensive machine is actually part of a modular system that includes an absurdly nice, absurdly expensive external monitor called the Pro Display XDR, which might actually be the most interesting part of Apple’s new desktop setup. A $999 monitor stand is everything wrong with Apple today. The stand for Apple’s new computer monitor costs as much as an iPhone ... than being extremely popular—it’s that they’re extremely expensive.

I don't know how to make sense of display monitor specs . Most of the people in the audience were expecting Apple's new monitor itself to cost about that much, so the cost of the high-end stand became a symbol of our sticker shock at the Pro Display XDR. It's an expensive gadget nobody needs.

Apple introduced … For years, Apple (AAPL ) has held onto its rank as the most valuable publicly traded company in the world. Apple announced a new Mac Pro desktop computer at WWDC 2019 and it looks like it’s going to be a beast. Why is mobile me so expensive?

Apple's newest line of iPhones — the iPhone XR, XS and XS Max — cost as much as $1,449 for the most expensive model.

It is expensive because all Apple products are expensive. It will be 1000 nits bright, while a MacBook Pro laptop display is around 500 nits. what makes Apple's upcoming display so expensive?

Consider this: Apple’s top of the line 13-inch MacBook Pro starts at $1,999. . The fact that the prices are so high, and climbing, is that people are buying the products at that price. . It's simple, people pay for it. As of May 27, 2020, its market capitalization is $1.4 trillion.