Apple has many products that are currently at different stages of the product life cycle. The product life cycle stages are 4 clearly defined phases, each with its own characteristics that mean different things for business that are trying to manage the life cycle of their particular products. Ewa Więcek-Janka . Recently, they introduced a red colored iPhone.

Faculty of Engineering Management . Poznan, Poland Apple Products: A Discussion of the Product Life Cycle. Apple Products: A Discussion of the Product Life Cycle . Because this is a new product, it is in the introduction stage.

This stage is characterized by few sales and slow growth. Advances in Economics, Business and Management Research (31): 159-165. Poznan University of Technology . The product life cycle is the course of the life of a product from when the product is in development to after it has been removed from the market. Stages include introduction, growth, maturity and decline and are explained in detail here. Hui-Ming Wee (ed) PROCEEDINGS OF THE