As of 2020, there are several marketing strategies like product/service innovation, marketing investment, customer experience etc. The company has a joint venture with Suzuki Motor Corporation of Japan. In fiscal 2009-10 Maruti Suzuki became the only Indian company to manufacture and sell One Million cars in a year. Marketing Mix of Suzuki analyses the brand/company which covers 4Ps (Product, Price, Place, Promotion) and explains the Suzuki marketing strategy. Marketing strategies of both the companies has been carried out by considering few parameters like Brand Positioning, Advertising, Sales Promotion, Pricing, Distribution … As of 2020, there are several marketing strategies like product/service innovation, marketing investment, customer experience etc. Marketing Mix of Maruti Suzuki analyses the brand/company which covers 4Ps (Product, Price, Place, Promotion) and explains the Maruti Suzuki marketing strategy. It is said that the company takes only 14 hours to make a car. Maruti Udyog Ltd. (MUL) is the first automobile company in the world to be honoured with an ISO 9000:2000 certificate. MARKETING STRATEGIES OF MARUTI SUZUKI INDIA LIMITED AND HYUNDAI MOTOR INDIA LIMITED This chapter involves the study of marketing strategies of Maruti Suzuki India Limited and Hyundai Motors India Limited. Brand equity in the Marketing strategy of Maruti Suzuki – Maruti Suzuki has managed to break into global Top 10 brand chart for the auto sector, where it stands at 9 th most valuable auto brand in the world just ahead of Volkswagen and behind Tesla. This car also gets digital ORVM and included. Maruti Udyog Ltd. (MUL) is the first automobile company in the world to be honoured with an ISO 9000:2000 certificate. which have helped the brand grow. Maruti Suzuki also apply benchmarking anticipate new Zen Estilo sports vehicle. Hi BBA Students, I am sharing an amazing PDF containing "Study of Marketing Mix of Maruti Suzuki - BBA Marketing Summer Training Project Report". The company has a joint venture with Suzuki Motor Corporation of Japan. It isn't much difference with unique car, Estilo sporting activities the new MotoGP image, sports decal on door sections and full tires cover on both steering wheel. which have helped the brand grow.

With this, at the end of March 2010, Maruti Suzuki had a market share of 53.3 per cent of the Indian passenger car market … It is said that the company takes only 14 hours to make a car. Maruti has feature a refreshed version of Zen Estilo's sports edition. Maruti Suzuki has employee strength over 7,600 (as at end March 2010), In 2009-10, the company sold a record 10,18,365 vehicles including 1,47,575 units of exports.