The main objective is to understand the factors influencing the buying decision of a cigarette smoker as a consumer. Appendix 4. Factors Influencing the Purchase Decision of Passenger Cars in Puduchery. In this context, a study of factors affecting apparel buying decisions is undertaken at selected apparel retailer. The influence of cultural factors on consumer buying behaviour has been widely debated and studies at different points in time. INTRODUCTION doi: 10.18178/ijtef.2016.7.2.497 BEHAVIORAL FACTORS INFLUENCING INDIVIDUAL INVESTORS’ DECISION-MAKING AND PERFORMANCE A SURVEY AT THE HO CHI MINH STOCK EXCHANGE Authors: Le Phuoc Luong Doan Thi Thu Ha Supervisor: Owe R. Hedström Student Umeå School of Business Spring semester 2011 Master thesis, one-year, 15 hp

The aim of the study is to know about the factors influencing consumer behavior of Smartphone users.

The For marketing companies, knowing the factors that affect buying decisions can help in assessing the impact of their marketing strategies, and how they can further improve them to appeal to the consumers.

Personal Factors Affecting Consumer Purchase Decision towards Men Skin Care Products — A Study in Ho Chi Minh City, Vietnam Mai Ngoc Khuong and Hoang Thi My Duyen International Journal of Trade, Economics and Finance, Vol. Factors Influencing Consumers Purchase ... factors influencing purchase intentions of consumers towards private brands. Analysis of Factors Influencing Purchase Decision in Online Store.

main objective of this research is to determine the factors influencing the smartphone purchase decision s of Generation -Y. The major findings of the study indicated that the social factors, physical factors and marketing mix elements were strongly associated with consumer buying behavior. the purchase, during the purchase and after the purchase. 2, April 2016 44 I. To research the underlying factors determining the customers’ buying behavior at a selected apparel retailer.

To this end, the authors conducted an extensive review of 53 empirical articles on consumer green purchase behaviour and identified major factors influencing consumer green purchase decisions.

Data were collected by a self-administered questionnaire. Factors That Influence The Buying Decision, Contact Discovery, Influencing Customers Buying Decisions, iSN, iSN Global Solutions, Sales Support … By Sohail Younus, Faiza Rasheed & Anas Zia ... purchase decision. Another Objective is to find out which of the factors has the most significant impact on their buying decision, before discussing the factors influencing the buying behaviour of smokers. – The purpose of this paper is to identify the most important characteristics of functional foods and the motives behind its consumption. Furaiji et al (2012)7 made a study on factors influencing a consumer behavior in the electric appliances market. factors influencing purchase decisions were att ractive reasonable price, the second most important factors were which flight operational reliability and cabin crew and cabin cleanliness. Keywords: “Behavioral finance”, “Vietnam”, “Ho Chi Minh Stock Exchange”, “Behavioral factors influencing investors’ decisions… discusses the basics of factors affecting purchase decision, decision-making process and brands. Offers and discounts 2.

In an effort to organize these factors, it would be appropriate to create two distinct categories.

ATTRIBUTES INFLUENCING HOME BUYERS’ PURCHASE DECISIONS: A QUANTITATIVE STUDY OF THE WUHAN RESIDENTIAL HOUSING MARKET Rong Zeng Bachelor of International Economy and Trade, Wuhan University of Science and Technology, Wuhan, China Master of Finance, RMIT University, Melbourne, Australia A thesis submitted to Southern Cross Business School, Australia, in partial … Further, the authors offer probable explanations for the observed inconsistency in green purchase attitude-behaviour. The research identified five factors that influence consumers' purchase decision of low-price private label brands are brand, brand related activities (advertisement & word of mouth), perception, attitude, purchase intention and demographic factors.

The investigated market factors also indicated largely that pricing, product quality and product convenience influenced consumer’s behavior in purchase of beauty products with percentages of between 70% and 90%. 3. The study proved brand and brand related factors are not McCarthy, O’Reilly and De-Boer (2004), while studying the factors influencing consumption of pork and poultry in the Irish market, found that for poultry, Gifts 3. The sample (n=200) consisted of 137 women and 63 men at the age of 18-60 years. Psychological satisfaction rather than utility satisfaction is expected to play a major role in apparel purchase decisions. Good Salesmanship () A link to the questionnaire was published on Facebook and shared among people. influence positively the investment performance at the lower level. © 2016 The Authors. The result shows that three variables that are product features, brand name and social influence have significant relationship except one variable, product sacrifice that has no significant relationship with purchasing intention. The research is descriptive in nature and simple An understanding of such factors helps businesses at tailoring products that meet consumers’ needs and wants. When it comes to choosing one product versus another, consumers – whether consciously or subconsciously – weigh a variety of factors.