The creators of Glenner Town Square hope to revolutionize dementia care through the use of reminiscence therapy, a palliative treatment for patients who have cognitive decline but whose long-term memory remains at least somewhat intact. The idea is to evoke an earlier era, which prompts participants to hark back to their most powerful memories, the ones indelibly etched between the ages of 10 and 30.

Scott Tarde is the CEO of the Glenner Family Centers, a non-profit which provides adult day care and support services to families affected by Alzheimer's in California. Town Square is the passion of Scott Tarde, CEO of George G. Glenner Alzheimer’s Family Centers, which operates three adult day-care centers in Encinitas, Hillcrest and Chula Vista. The very first Town Square® location in the United States was developed by the George G. Glenner Alzheimer’s Family Centers, Inc.® and is located in Chula Vista, CA. Town Square, a daytime care facility for people with Alzheimer’s disease and dementia engages participants using reminiscence therapy. Un Village Alzheimer en France fin 2019. Ouvert il y a moins de 2 mois, Town Square devrait prochainement faire des émules.